Most people search for local services online. Businesses that understand this will always do they best to meet their potential clients in the online environment. Getting a Google maps listing is one of these small things that can lead to big results. Let’s see a few of the reasons why you should take care of this detail sooner rather than later.
First of all, most people seeking for local services would try to locate all these providers on a map. Since Google has by far the biggest market share, it comes without saying that the majority of these users will end up searching for local businesses on Google maps. If your business isn’t on the map, these people may not be able to find you at all, so they may choose another provider instead. Even if users don’t start by using these maps, they will eventually end up here by clicking on a search result. From this point on, some of them will get distracted and will start zooming in to see what other businesses they can find in their neighborhood. If you want to maximize your chances to get some new clients this way, you should put your business on this map.
The other reason why you should get a Google maps listing is that it would help people to locate your headquarters and to get clear directions. Like this, they will know exactly where you are. They will also get clear directions on how to reach you by using different transportation means or even by walking. They will know what public transport to use to get from their starting location to your offices. This is something that can save these people a lot of time. Furthermore, the ones who might want to drive or to walk to you will be able to use their smartphones to get voice instructions and guidance, without the need for a dedicated GPS device or mobile app. They will also be able to see what buses they need to take to get to you, with details on all connections and stops, as well as on the estimated arrival time.
Getting listed on Google maps may also help you improve your visibility in search. Whenever someone performs a search for a local service, Google displays some local business listings with details about those companies and about their services. If you place your business on the map, you can increase the chances that you get these search listings. They are very helpful, because they have a special format that attracts attention and makes people click through to see more details about your products or services.
As you can see, adding your business to Google maps is something that can bring you a lot of benefits. It can help Google users find out that you have a physical location in their neighborhood. It can offer these users detailed directions to find your headquarters. It can help you get listed more often in the SERPs for local searches. It would be a shame to ignore all these advantages, so consider adding your listing right now.