If you want better chances that your website gets to the top of Google, you need to pay close attention to meta data SEO. This article will explain you what meta data is and how you can optimize it for search engines. While it isn’t rocket science, it will require commitment and a good attention to details.
There are several meta tags you should learn how to optimize. The first and perhaps the most important one is the “title” tag. It tells search engine spiders what the title of your page is. It comes without saying that it should contain your most important keyword. Furthermore, it should be relevant to the topic of the page. If you hover over the top of your browser, you’ll see that each tab bears a text. This text is in fact the content of the title tag and it caters to both search engines and human readers. You should keep it short, sweet and relevant.
The “description” meta tag of a web page should contain the very essence of the body copy. This text is usually what Google uses to display search results snippets. If you want your snippet to attract people into clicking through to visit your website, you should use this meta tag to showcase a compelling call to action. Besides, the most search users click on your result, the better your click-through rate is going to be. This will provide you with better chances to climb your way to the top of Google, because the click-through rate is one of the factors that influence the position of a web page in the SERPs. Beware, though, sometimes Google chooses to ignore your description, using some random text from your page instead. When this happens, there isn’t much you can do. Nonetheless, leaving this meta tag empty isn’t the best meta data SEO strategy.
The images should also bear their own meta tags, which you need to optimize. The “alt” tag is very important, because it helps visually impaired readers to understand what your images are about. This is why it should always be descriptive. The content of the alt tag is what browsers display when they can’t load images. Although your website and your images will still be visible if you omit filling in the alt tags, you won’t stand too many chances to rank well in image search. The reason is that Google uses the content of the alt tag to rank images for various keywords. If you want image search users to find your photos, make sure you fill in your alt tags properly. Each image also has a “title” meta tag and a “description” meta tag. Although they don’t get displayed anywhere on the pages of your website, you should still fill them in carefully, because they can help search engines understand what your images are about.
These are the main guidelines you should follow and you are adviced to work with a reputable SEO company, if you want to improve your on-page SEO. Implement them on your websites and monitor the outcome. You might have a pleasant surprise.