Getting high Google rankings is difficult, but not impossible. If you know what to do and how to develop and to implement a solid SEO strategy, you can climb your way to the top of search, slowly but surely. This article shares a few tips to help you get started on your SEO journey.
The first thing to do is to assess your current situation. How authoritative is your website? How old is it? How good is your brand awareness? The answers to all these questions will help you determine what kind of keywords you’ll be able to target, in order to get on top of Google within a reasonable amount of time. You have to understand that there are no shortcuts when it comes to building links. If you rush it, you risk a severe Google penalty that may be extremely difficult to remove. This is why you should target search terms that are moderately competitive. At the same time, you have to ensure that these keywords can provide you with a decent amount of monthly traffic, and that they have a good commercial value. Like this, you’ll secure a steady monthly revenue that will enable you to grow your business at a healthy pace.
Once you’ve done your keyword research, you can start optimizing your website around those search terms. Each search term should have its own page, where you should publish interesting and relevant content. At the same time, you have to prepare a list of synonyms and related terms and make sure that you use these words in your copy, as well. Google uses the so-called Latent Semantic Indexing technique, which enables them to understand what a web page is about by taking all these terms into consideration. The more of them you are able to use, the higher your chances to get high Google rankings for a wide array of keywords.
After you optimize your website for the best keywords in your industry or niche, you have to get some high quality inbound links to these pages. Ideally, these links should come from high authority websites tackling topics that are highly related to your industry. Good inbound links are difficult to obtain, because very few marketers and website owners tend to link naturally to websites that belong to their competitors. At the same time, Google will penalize you for buying links, so this can’t be a long-term solution. You can run some guest posting campaigns, but you should also be careful with this type of links. Consider maintaining a couple of social media accounts on your favorite channels, and build brand awareness and a pool of loyal fans and followers. This will help your Google rankings, because it will boost the authority of your brand and of your website.
As you can see, there are solutions to push your website to the top of search. However, you need the patience to wait until it happens, and the wisdom to refrain from using black hat practices that might get your site banned.