Most people search for local services online. Businesses that understand this will always do they best to meet their potential clients in the online environment. Getting a Google maps listing is one of these small things that can lead to big results. Let’s see a few of the reasons why you should take care of this detail sooner rather than later.
First of all, most people seeking for local services would try to locate all these providers on a map. Since Google has by far the biggest market share, it comes without saying that the majority of these users will end up searching for local businesses on Google maps. If your business isn’t on the map, these people may not be able to find you at all, so they may choose another provider instead. Even if users don’t start by using these maps, they will eventually end up here by clicking on a search result. From this point on, some of them will get distracted and will start zooming in to see what other businesses they can find in their neighborhood. If you want to maximize your chances to get some new clients this way, you should put your business on this map.
The other reason why you should get a Google maps listing is that it would help people to locate your headquarters and to get clear directions. Like this, they will know exactly where you are. They will also get clear directions on how to reach you by using different transportation means or even by walking. They will know what public transport to use to get from their starting location to your offices. This is something that can save these people a lot of time. Furthermore, the ones who might want to drive or to walk to you will be able to use their smartphones to get voice instructions and guidance, without the need for a dedicated GPS device or mobile app. They will also be able to see what buses they need to take to get to you, with details on all connections and stops, as well as on the estimated arrival time.
Getting listed on Google maps may also help you improve your visibility in search. Whenever someone performs a search for a local service, Google displays some local business listings with details about those companies and about their services. If you place your business on the map, you can increase the chances that you get these search listings. They are very helpful, because they have a special format that attracts attention and makes people click through to see more details about your products or services.
As you can see, adding your business to Google maps is something that can bring you a lot of benefits. It can help Google users find out that you have a physical location in their neighborhood. It can offer these users detailed directions to find your headquarters. It can help you get listed more often in the SERPs for local searches. It would be a shame to ignore all these advantages, so consider adding your listing right now.
If you want better chances that your website gets to the top of Google, you need to pay close attention to meta data SEO. This article will explain you what meta data is and how you can optimize it for search engines. While it isn’t rocket science, it will require commitment and a good attention to details.
There are several meta tags you should learn how to optimize. The first and perhaps the most important one is the “title” tag. It tells search engine spiders what the title of your page is. It comes without saying that it should contain your most important keyword. Furthermore, it should be relevant to the topic of the page. If you hover over the top of your browser, you’ll see that each tab bears a text. This text is in fact the content of the title tag and it caters to both search engines and human readers. You should keep it short, sweet and relevant.
The “description” meta tag of a web page should contain the very essence of the body copy. This text is usually what Google uses to display search results snippets. If you want your snippet to attract people into clicking through to visit your website, you should use this meta tag to showcase a compelling call to action. Besides, the most search users click on your result, the better your click-through rate is going to be. This will provide you with better chances to climb your way to the top of Google, because the click-through rate is one of the factors that influence the position of a web page in the SERPs. Beware, though, sometimes Google chooses to ignore your description, using some random text from your page instead. When this happens, there isn’t much you can do. Nonetheless, leaving this meta tag empty isn’t the best meta data SEO strategy.
The images should also bear their own meta tags, which you need to optimize. The “alt” tag is very important, because it helps visually impaired readers to understand what your images are about. This is why it should always be descriptive. The content of the alt tag is what browsers display when they can’t load images. Although your website and your images will still be visible if you omit filling in the alt tags, you won’t stand too many chances to rank well in image search. The reason is that Google uses the content of the alt tag to rank images for various keywords. If you want image search users to find your photos, make sure you fill in your alt tags properly. Each image also has a “title” meta tag and a “description” meta tag. Although they don’t get displayed anywhere on the pages of your website, you should still fill them in carefully, because they can help search engines understand what your images are about.
These are the main guidelines you should follow and you are adviced to work with a reputable SEO company, if you want to improve your on-page SEO. Implement them on your websites and monitor the outcome. You might have a pleasant surprise.
Getting high Google rankings is difficult, but not impossible. If you know what to do and how to develop and to implement a solid SEO strategy, you can climb your way to the top of search, slowly but surely. This article shares a few tips to help you get started on your SEO journey.
The first thing to do is to assess your current situation. How authoritative is your website? How old is it? How good is your brand awareness? The answers to all these questions will help you determine what kind of keywords you’ll be able to target, in order to get on top of Google within a reasonable amount of time. You have to understand that there are no shortcuts when it comes to building links. If you rush it, you risk a severe Google penalty that may be extremely difficult to remove. This is why you should target search terms that are moderately competitive. At the same time, you have to ensure that these keywords can provide you with a decent amount of monthly traffic, and that they have a good commercial value. Like this, you’ll secure a steady monthly revenue that will enable you to grow your business at a healthy pace.
Once you’ve done your keyword research, you can start optimizing your website around those search terms. Each search term should have its own page, where you should publish interesting and relevant content. At the same time, you have to prepare a list of synonyms and related terms and make sure that you use these words in your copy, as well. Google uses the so-called Latent Semantic Indexing technique, which enables them to understand what a web page is about by taking all these terms into consideration. The more of them you are able to use, the higher your chances to get high Google rankings for a wide array of keywords.
After you optimize your website for the best keywords in your industry or niche, you have to get some high quality inbound links to these pages. Ideally, these links should come from high authority websites tackling topics that are highly related to your industry. Good inbound links are difficult to obtain, because very few marketers and website owners tend to link naturally to websites that belong to their competitors. At the same time, Google will penalize you for buying links, so this can’t be a long-term solution. You can run some guest posting campaigns, but you should also be careful with this type of links. Consider maintaining a couple of social media accounts on your favorite channels, and build brand awareness and a pool of loyal fans and followers. This will help your Google rankings, because it will boost the authority of your brand and of your website.
As you can see, there are solutions to push your website to the top of search. However, you need the patience to wait until it happens, and the wisdom to refrain from using black hat practices that might get your site banned.